8 Graphic Design Trends you cannot ignore in Modern Marketing in 2022 (Infographic)

Struggling to improve & find the best marketing approach in 2022?

Curious to learn about the latest graphic design inclinations to amplify your online marketing efforts.

As per the research shared by Venngage https://venngage.com/, below is the summary of the latest trends for 2022 in the infographic

1. Inclusive visuals
2. Fun data visualizations
3. Bold backgrounds
4. Colorful icons and illustrations
5. Serif fonts
6. Branded memes
7. Quotes
8. Social screencaps

Now brands are using more lively and bold colors in their ads and posts. Secondly, memes marketing has become viral. Have you ever thought about what design innovations we are going to see which will dominate the landscape in 2022? Let us highlight and summarize the top 8 graphic trends below which will prevail in 2022.

1. Inclusive Visuals

Exhibiting diversity of human life and inclusive visuals have now become a necessity. It has become the #1 graphic design trend of 2022.

Venngage’s team, Slack, Trello, HubSpot, Shopify, Search Engine Journal all are implementing inclusive visuals and diversity approaches in their marketing campaigns. They are showing more diverse groups of people in their visuals over the last year.

The landing pages of Slack have diverse faces greeting the users. Therefore, it is the need of the hour to create visual marketing material which must be appealing and open to wider audiences.

2. Fun Data Visualizations

Creating simple charts, patterns and graphs that showed a story was the best way to keep audiences engaged and informed but the brands now have taken this approach to an entirely new level. Instead of showing simple charts, brands are using more fun data visuals and it has become a popular graphic design trend of 2022.

Twitter marketing has been using colorful and engaging charts and graphs for a variety of topics throughout the year. These fun data visualizations easily capture the attention of the users on Twitter. LinkedIn has also used similar approach of showing fun data visualizations to grab the attention of the audience.

HubSpot’s Instagram contains a lot of pleasant & fun data visualizations. Their pattern of using colors is remarkable.

Keeping the design simple and content relevant is the key to win.

Venngage’s team ran a few data stories on Instagram using this strategy. They used a single-color theme throughout their visuals which helped them to keep their story in focus. Fun data visuals have now become an integral part of marketing now because the users always stop to look a chart or a graph. Therefore, fun data visualization is trending in graphic design in 2022.

3. Bold backgrounds

Use of bold backgrounds & bright colors have now become a trend and will prevail in the graphic design trends list for 2022.

Bold backgrounds and bright colors help visuals stand out in the highly competitive online universe.

Consider the example of Spotify. Spotify has been consistently using bold backgrounds and bright colors all across its social media channels.

Bold colors make a perfect combination with lighter text help the images stand out on a social feed. As a result, users immediately click on posts and ads to find out and explore more about the product/service/offering.

Mailshake is another good example as they have also incorporated multicolored bold backgrounds on their blog posts.

Simplex Outsourcing recommends using a combination of bright colors and bold backgrounds with muted tones because it gives a soothing effect to the eyes.

Simplex Outsourcing helps you in outsourcing highly competent and creative graphic design teams. We make hiring simple, easy and quick for you.

4. Colorful Icons and Illustrations

Pairing bold backgrounds with colorful with equally colorful icons and illustrations is a great way to stand out from the competition.

Using colorful icons is always a powerful marketing tool because they convey message effectively and are also acknowledged globally.

Sprout Social has chosen the colorful way of showing its icons. It has combined colorful icons with bold backgrounds. This contrast is really amazing and engage the eyes immediately. Therefore, Simplex Outsourcing recommends using colorful icons and illustrations with bold backgrounds to convey your message more effectively.

Toolbox HR used colorful illustrations magnificently. It has used a really good mix of interpretative illustrations and simple icons. It is giving a colorful vibe to the whole brand.

Zendesk has also colorful icons with muted shade background. This illustration is showing the most passionate and enthusiastic look to the brand.

At Simplex Outsourcing, we have been continuously using colorful icons and illustrations as per the latest trends because colorful icons and illustrations are really appealing. But it should be kept in mind that the central message of your posts, blogs, ads or infographics must be reflected efficiently. At Simplex Outsourcing our highly competent graphic design is paying attention towards using colorful icons and bold backgrounds as per the latest trends of graphic design prevailing in 2022.

5. Serif Fonts

Serif Fonts have made a strong comeback and they will continue to stay for 2022 among the top trends. Serif is a classical type of simple but elegant looking font. These not only look stylish and nostalgic but also appeal to the eyes and captures the attention immediately.

Intercom brand used a stylish version of serif font on their homepage that has managed to marry a classical style with modern aesthetics. It is absolutely looking stunning. Intercom has also been using serif fonts for its podcast series.

Mailchimp also adopted serif fonts on their homepage. It has used a classic serif font for greeting its users. Serif fonts always look reliable and calming.

Shopify is also competing in the race of using serif font trend for its Instagram posts which are really giving a calming and relaxed look.

London Cashmere Company has also paired a serif font with its Instagram post.

If you want to incorporate serif fonts in your marketing visuals, Simplex Outsourcing has the best graphic design team and we have a complete guide on how to choose the right fonts for your designs. Choose us and we will create the right designs that will bring more conversions and sales to your company. Choose wisely, choose Simplex Outsourcing to grow your business!

6. Branded Memes

Its really hard rather impossible to avoid memes because everyone loves memes and everyone loves to watch, like, comment and share memes with their friends, family and social circle. There is a meme for everything and everything can be turned into a meme.

Some memes go viral within minutes. Memes once become viral can have a shorter or longer lifespan and we can even see its extended versions as well. Memes can disappear out within a day or within few hours but some of them are evergreen and continue to be recognized years later on as well.
Brands are now more open to memes and branded memes has become a hot trend.

Consider the example of Shopify. This meme worked for Shopify because of its simplicity. The actors and the context may not be relevant in a few months but the visual is so simple and attractive that it conveys the story the brand is trying to tell. That is why branded memes are most of the times successful. Keep in mind that the visual used in the meme should stand out on its own. The best memes communicate plenty without any context.

We can find inspiration from Foundation Inc. This brand has been consistently choosing the best memes for its social media. It is right to say that they have become a lean mean meme factory over the past year. They made it easy to understand the visual. You don’t need any background. The context is obvious.

Buffer is also a good example. Buffer has also been getting into the meme game with this grid. We can surely say that every social media manager will recognize these feelings.

Memes are always fun and engaging. Memes share universal messages which make them an easy visual to adapt to your business needs.
Simplex Outsourcing would like to inform you that the important thing to remember with this 2022 graphic design trend is avoiding overuse. Memes can become musty very quickly. Don’t rely solely on memes as the only method of visual communication. Always use a variety of visual tools and pepper in memes from time to time.
At Simplex Outsourcing, our graphic design artists and creative team always develop design and compile stunning memes for various brands. If you are looking forward to execute brand memes marketing the Simplex Outsourcing has the right flare to help you out in becoming viral in no time. Hire Simplex Outsourcing for creating viral memes content for your brand’s promotion and to make your brand go viral among massive audiences.

7. Quotes

Graphic design trends are cyclical. Some years back, quotes were highly in and popular. We used to see Inspirational quotes from marketing gurus, business tycoons and experts everywhere but later on people started getting bored and frustrated with the same quotes showing up all the time. Now the trend has changed slowly.

LinkedIn has shared highlighting a user’s reading initiative. This quote served as social proof but it also showed that LinkedIn is engaging with its community.

At Simplex Outsourcing, we advise our clients that quotes being shared in the marketing visuals must have more to do with the education rather than inspiration.
Quotes are a good way to spark conversation.
LinkedIn has been bold enough to throw it back to the old classics on Twitter, though. Here is a quote from Aristotle for the brand’s #MondayMotivation posts.

At Simplex Outsourcing, we would like to advise you that the use of quotes in visual marketing has evolved. There is certainly a room for quotes in the marketing strategy now but the real hack is to find one soundbite that must stands out and use that for your visual.

8. Social Screencaps

Brands are sharing versions of the same post on multiple social media channels for quite a while now but each platform has its unique voice and appeal. It is not always feasible to create separate content all the time. Brands need to share announcements, news, contests or product launches on all social media channels and they want to share it at the same time. The best way to do this is through social media screencaps. They have been gaining popularity not only amongst individuals but also amongst the brands.

Have a look at HubSpot’s Instagram posts, we will often see these types of images appear there. The posts are screenshots of the tweets overlayed on HubSpot’s signature brand visuals.
This trend is becoming popular and we can’t help but love and adopt it. There is no way to share the posts directly from Twitter to Instagram at the moment as Twitter is a very text-based medium but Instagram is entirely visual but these marketing tips and tricks that HubSpot has shared are relevant to their audience. No matter what platform they are on!
HubSpot has taken to screenshotting these tweets and sharing them on its Instagram.

We will see the graphic trend of social screencaps taking over in time for 2022.
Brands aren’t just sharing tweets on Instagram and LinkedIn. Zoom is sharing its Tik-Tok videos on the Instagram.

Instagram’s new video settings allow a variety of sizes and Tik-Tok’s vertical orientation fits perfectly on Instagram and Zoom is even sharing their Tik-Toks on Twitter as well.

At Simplex Outsourcing we brief our clients that users on social media are not there for sale-oriented content but they are rather there to be entertained and to learn quick tips and tricks. Therefore, the success ingredient is to bring multiple platforms together through social screencaps.

The graphic design trends of 2022 are changing the social landscape of the world. Brands are trying their best to put their foot forward in every aspect of their business life. Companies in 2022 will adopt such visuals that will act as a window into their philosophy and mission. This is the main reason why we are seeing more inclusive visuals and data visualizations now a days. Lastly, branded memes are most likely to remain in the top trends in the near future.
If you want to boost your sales, conversions and brand image then hire Simplex Outsourcing for fully professional, dedicated and highly creative virtual teams for your business because we know exactly what is best for your business and how to help your brand in becoming viral and popular and how to remain on the top of customer’s mind through stunning graphic designing and effective marketing.