LATEST FACEBOOK ADS TRENDS (2021) FOR A BETTER RETURN ON AD SPEND (ROAS)

Trend#1: Model Facebook ads to the News Feed Posts

If you match your news feed with ad copy and imagery. It will keep the ads feel more like organic posts. The ads should blend in with the other feed content so that people should more likely stop scrolling and read them.

Trend#2: Do not be so harsh with the Grammar

Do not use stuffy language. As you know that Facebook is a casual platform therefore less formal ad copy is perfectly fine.
If the age bracket of your targeted audience lies between 20 to 30 years, then you must consider how they write text while sending a message to their friends & family. Therefore, you should also match their writing style to improve the results and actions.
Check out the Ad example of Abercrombie & Fitch

Trend#3: Design Short Video Ads

People are paying more attention to short video ads as compared to still image ads. Keep your content value high because videos taken with smartphones are more effective and relate closely with the content people usually see in the feed.
Keep your videos short but to the point, because less is always good.

Trend#4: Choose Some Casual Imagery

Images that feel more authentic and casual often work best on Facebook & Instagram.
Review the imagery used in below Shutterstock Ad looks more authentic. Something you might see from your friends or family in your news feed.

Trend#5: Use Multiple Facebook Ad Copies.

Test multiple Ad Copies to find out which one is performing best with our targeted audience. Experimenting with short ad copies with 1 or a maximum of 2 sentences is always the best practice because less is always more.
A medium Ad copy length of three to four sentences can also be tested. Lastly, if you want to tell a story or want to explain something, or even if you want to educate your audience then a long ad copy can be used which could be a couple of paragraphs or more.

Trend#6: Use Emojis and Reels-Style Content in Your Facebook Ads

Many of our clients had a lot of success by incorporating emojis into the ad copies and occasionally in images. Since the audience love to use & see emojis, therefore, do not be reluctant in using emojis in your ad copies and/or images.
Another important aspect is to test Instagram Reels–style content in your Instagram story ads. This type of shorter video content is more dynamic and fun to watch. Instagram Reels-Style Content is becoming a trend in ad creation in 2021.

Final Word

Since Facebook Advertising is changing & evolving continuously, therefore, by going with all the above-mentioned trends, you can stay on top of the latest trends & will surely get a better return on your ad spend in 2021.
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What do you say about this informational blog?
Which of these trends will you follow in your Facebook Ads in 2021?
Share your thoughts with us.